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| ZZZcompany.com -- ZZZ Company __________________ |
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| ZZZco.com -- ZZZ Co ______________ |
The best cure for insomnia is to get a lot of sleep.
--W. C. Fields
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At first glance, we thought that "ZZZco" was the best choice for a company main site, but the more we thought about it, we decided to feature "ZZZ Company" in first place, even though it's longer.
"ZZZ Company" is a snappy, interesting, and memorable term and would work best for sleep products and/or services. Lack of sleep seems to be a major 21st Century malady, affecting just about everyone who lives a modern life. Your product or service, whatever it may be, can help the modern insomniac find rest between the sheets.
Radio Test: While both terms are primarily visual, they can pass the radio test IF:
For ZZZCompany.com, the announcer spells out each "Z" individually and pronounces "Company" (a common word), for example:
"Z-Z-Z-Com-pa-ny-dot-com"
For ZZZco.com, the announcer spells out each letter individually:
But we see these terms as primarily visual, perfect for a company planning to advertise primarily on TV, internet, billboards, and print."Z-Z-Z-C-O-dot-com"
One caveat: if you plan to use either term for an over-the-counter sleep or prescription medicine, please consult with a trademark attorney before buying this domain. There is already a product called "ZZZquil," and these terms may cause branding confusion. For other products and services, there should be no problem because the terms "ZZZ Company," "ZZZCompany," "ZZZco," and "ZZZ Co" were not found on USPTO.gov. But if you're not certain, still check with a TM lawyer.
