Saturday, July 6, 2013

Selecting a Powerful Company or Brand Name



Selecting the perfect company name or brand can be a stressful time for your brand-new start-up, and understandably, you want the perfect name right out of the box, a name that reflects your company's products/services and values. For example, if your core values include a religious aspect, you wouldn't want a name that might have a slightly naughty connotation.

One piece of sage advice: avoid trendy TLDs (Top Level Domains), such as .me, .co, or .io. Yes, you might be able to register a cool .me or .co at Go Daddy, but you will soon discover that your sweet “not .com” website is experiencing traffic “bleed”--straight to someone else's .com. Then your company must either rebrand or try to acquire the .com from its owner. This very situation has occurred with the Versus.io company, who ended up paying six figures for Versus.com. If you have your heart set on a specific name, it is better to acquire the .com before announcing your start-up plans. If you own the .com version of your company name, then (and only then) should you consider branding or naming your company with a TLD other than .com. That way, you can redirect your .com to your .io site.

On this site, we offer only .com domains; our core values stipulate that we offer the best product possible to our target customer base, and we would feel remiss in leading a fledgling start-up in the wrong direction by trying to sell anything but the king of TLDs--and, for now, that's .com.

In About Brands Z, we explain why we prefer “created” names -- for example, "Verizon" as opposed to "Apple" -- over dictionary words, and created “Z” names are our specialty.

Unless your start-up is well-funded and the budget for your .com huge, you are not likely to able to afford a one-word dictionary .com domain name. In addition, with the arrival of the new TLDs (such as .Verizon, among others), companies that have branded with "generic" terms are going to have difficulty in getting approval for their brand as a TLD (Top Level Domain). As Domain Incite reports, Amazon is currently experiencing protests from the global community regarding the approval for "Amazon" as a TLD.

Therefore, created and combined dictionary words are your best bets.

Selecting the perfect name is often a subjective decision--no two people are likely to agree 100% of the time, but here are some tips for finding that perfect company or brand name:
--The brand name should be pronounceable--avoid acronyms (unless they spell out a pronounceable word, are very well known, and not already trademarked).
--Tongue twisters should be avoided, unless the visual aspects of the name are compelling enough to overcome the tricky pronunciation.
--The brand name should generally carry a positive connotation, suggesting trustworthiness and desirability. Some exceptions might include something like killz for a bug extermination company.
--Sound of word: Masculine sounds/words for a male type business and feminine sounds/words for female business. Yes, stereotypical, but, unfortunately, we still live in a stereotypical world, even in the 21st Century.
--The term should “pop” at first glance and offer a hint of what kind of business the term suggests. If one dithers and questions a possibility, then the name may not be a good choice.
--For longer brandables, perhaps even a generic word could be a part of the term. For long brandables, the term should generally be no more than 10 letters and 3 syllables (there are always exceptions, of course). In any case, the term must be instantly memorable and create an earworm. We particularly love 5-letter domains.
--The exact term must not infringe on an existing TM--particularly true of a made-up word and a well-known TM (such as Verizon). Some lesser known terms may be used in different non-competing businesses, but even here, one should tread carefully. A good tool for checking out existing trademarks is USPTO.gov (United States Patent and Trademark Office). Also, Google the target term to search for  “natural trademarks” (terms used in business but are unregistered with USPTO).
--It must be .com. Trying to brand any other TLD tends to be a fool's mission, as some major companies have discovered. A company may already have its ccTLD (Country Code TLD, such as .me or .co), but for a global presence, the .com would be a must.
--Avoid hyphens or numbers, unless you own the non-hyphenated or spelled-out numeral versions, such as Brand-x and Brandx or Brand1 and BrandOne.
--Preferably, the term should pass the radio test, but not doing so would not be a deal killer, especially if the term itself had visual/curb appeal, such as ZZZ Spot.com, ZZZyou.com, and ZZZNN.com
The domains we sell offer the above characteristics. While we hope that you will select one of them for your company name or brand, we want you to choose the right name.



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*The Fine Print

We will not knowingly sell global and/or well-known trademarked terms. However, it is a large world, so it is possible that the term is in use in some countries, regions, and/or local areas.

Before buying, please make sure that no one in your country, region, or local area is using the name in question, especially in your area of product offerings and/or services.

Also, we cannot guarantee that the United States Patent and Trademark Office (USPTO.gov) or any other trademarking authority will grant you a trademark for the domain name terms that we offer for sale. Therefore, before you purchase a domain name, please conduct your own extensive search, and consult with a trademark and/or corporate lawyer.

Finally, we cannot guarantee how past owners (other than our company) have used the domains that we sell. Your tech department should have the tools to check out past history of domains (Archive.org is a good place to start) and rehabbing domains that have been misused by past owners.

We do not offer legal services.

Brands Z Cloud

.io $10000 $4995.00 $5000 $5995.00 $6995.00 $7000.00 $7500 $7995.00 $8995.00 $9995.00 10 Letters 3 Letters 4 Letters 5 Letters 6 Letters 7 Letters 8 Letters 9 Letters About Brands Z AcquireA.com Acronyms Advice Advice site African Air Travel Airfares animals Arcades Arizona Art Pottery Artist Artists attractions Bars bedding Bedroom Furniture Beds Beer bio Biological Robots blogging books Bookstores bots Bowling Brand Bucket Brand name Bubbles Bubbly building supplies Buzz Cartoons Celebrity News Champagne Characters Children Children's Books CI City City Directories clothing coding College sites Communications Company name Computer games Computer Interface Computer Programming computer repair Computer upgrades Computers Consumer help Contact Info Contacts Corporate Jets Cow Criminal Investigation Criminal Investigator Crystals CVCVC Domain CVVCV Dance Halls Data daycare Delivery Detective Detective Agency Detergent Dictionaries Dictionary Dictionary Words Dining Directories Drugs e-books ebooks education Educational Sites electronic marijuana cigarettes Elements Events Fairs Family Family Business Fast Fast Delivery Fast Food Fast machines Fast Services First Name Fluff News Food Form Poems Form Poetry Fortune Telling Franchises Friends Frozen Yogurt furniture Games Gaming gardening Gathering Places Gems Geo Geo Domains George Ohr Girl's Name GoDaddy Auctions Gossip Hair Color Hair Coloring Hair Cuts Hair Salons Hair Styling Hardware Health and Beauty Help Desks Holy Grail Hot Spot Hotels How to Acquire One of Our Brandable Names Via Go Daddy Humor Humor Sites Ice Cream Ice Cream Shops Illustrator Illustrators Industrial Robots Innovation Interface internet internet sites Inventions jewelry Jo joint Karma Kid Kid's Clothing Kids Kumquat Kumquats Last Name Learning Resource Centers LI libraries Literary Quotes lizards LLLLL Local Business Local Buzz Local celebrities Logo Logoist Logoists Logos Long Island Long Island New York Machines manufacturing Marijuana Marijuana cigarettes Mary Jane mattresses Medical Marijuana Minerals Motels Movers Movies nanobots Need a Logo New York News Night Clubs Nikola Tesla non-words One syllable Online Book Stores Online College Textbooks organics Palindrome Palindromes Pasta Peace Pet stores pharmaceuticals Piece Pizza Pizza Chains Pizza Delivery Pizza Restaurants Pizza to go Pizzas Play dates Play places Plus Size Plus size clothing Poems Poetry Poetry Tumbler Poets pot potters Pottery Powerful name Price Quote Price Quotes Prices Product Name products Programming Psychedelic Bingo Psychics publishing publishing companies Quest Quests Quote Quote of the Day Quotes Quotes by Famous People Recreational Marijuana reefer repair Restaurants Retail Goods Retail Stores Robiotic Robiotics Robiots Robot Robotic Robotics Robotics and Biology Robots Rocks Salons Search engine Sedona Selecting a Powerful Company or Brand Name sequin sequins Services Sestina Sestinas Sherbert Sherbet Shoes Sleep Sleep aids Sleep labs sleepwear Soaps Social Media Social Web Software Space Space Travel spokesanimals strength Strong Name Suds Swap Swapping Websites Swift Sylvia symmetry Tarot Readings Taverns Taylor Swift Tech tech help Tech sites Technology teeth Test Textbooks Texts The Bible The Buzz The Mad Potter of Biloxi themed restaurants tools tooth Tourists Toys Travel TV TV Channel TV Network TV Shows TV. 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